Senior citizen models give performance on the street in Harbin, Heilongjiang province. (Photo/Xinhua)
With the continuous improvement to living standards in China, the life of the country\'s senior citizens is getting increasingly colorful. More and more seniors in China have found joy in showing their lives and talents on social media platforms, Beijing Youth Daily reported on Sept. 20.
Such conventional labels as frugal, conservative, and unfashionable no longer fit seniors in China, as an increasing number enjoy life with a younger mindset.
On Douyin, a popular Chinese short video sharing platform, the video of a couple in their seventies performing a Love Gesture Dance, the most popular dance style on the platform, caused a sensation online as soon as it was released, receiving more than 3 million likes.
"The most stylish grandpa and grandma on Douyin," exclaimed many netizens, who were touched by the old couple who were still so in love after all their years of marriage.
The video was shot and posted on Douyin two years ago by the couple\'s granddaughter. However, many internet users are still going back to watch it again today, leaving such comments as "came to watch it again."
In fact, these two are not the only seniors to receive acclaim on Douyin. Many more seniors in the country have been enjoying great popularity on the platform for their positive life attitude and various talents.
A number of videos posted by senior citizens in China have gained enormous popularity on Douyin, such as an old man in Beijing playing a traditional ring-tossing game, elderly showing off their Chinese calligraphy skills, a mature artist demonstrating sugar painting, a grandpa explaining Chinese characters in English, a 70-year-old grandma working out in the gym, an elderly man roller skating, martial artists showing kungfu, and a father performing classical and popular piano music.
Moreover, several senior online celebrities have sprung up on social media platforms, including Douyin, webcast platforms, and Bilibili, a popular video-sharing website in China.
Senior TV stars have also joined social media platforms to share their life with netizens around the country, with many of their videos receiving millions of likes.
With sufficient spare money and open minds, these seniors follow fashion and the latest trends, enjoy social entertainment, and are ready to embrace technological innovations.
As relevant statistics have shown, the number of senior citizens in China who lived in a family with a monthly income of more than 4,000 yuan (about $564.47) had reached 110 million in 2017, of which 20 million enjoyed a monthly income of over 10,000 yuan, according to iiMedia Research, a Guangzhou-based mobile internet third-party data mining and integration agency.
Early in 2017, the size of relevant industries driven by China\'s elderly economy had hit 3.7 trillion yuan, said iiMedia Research, indicating that China\'s senior market is expected to reach 5.7 trillion yuan in 2021.
In particular, the market size of social entertainment of China\'s silver economy reached 480 billion yuan (about $67.64 billion) in 2018, up 21.8 percent from that of 2017, according to iiMedia Research.
By 2021, social entertainment and healthcare-oriented physiotherapy, including beauty, will account for over 40 percent of the size of the elderly economy in China, with social entertainment profiting the most from senior consumption, predicted iiMedia Research.